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How I Never Run Out of Content Ideas

One of the biggest struggles of being a blogger is coming up with new content on a regular basis.

It’s hard to think of posts that are unique, something your subscribers want to see, and something you want to write about all in one. Sometimes the creative well just dries up.

But let me tell you something…

I never really had this problem. Let me show you how you never have to either…

 

BLOG PINTEREST GRAPHICS (94)

 

You don’t have to always stress yourself out and rack your brain every week, as your post date approaches like an ominous opponent. You don’t have to skip weeks and weeks because you can’t think of new content in time.

I used to just make post drafts of each idea I got and wrote them out as needed, and that worked out okay for a while. But it was sporadic and unpredictable. I needed a more concrete system to be able to keep blogging without burnout.

So, at the beginning of 2020, I startedΒ monthly content brainstorming sessions.Β 

Here’s what that is:

At the end of every month, I sit down to plan out ALL of my content for the coming month. This is what I do, step by step. It’s really simple but it will help you better control your blogging to make it a more enjoyable, easier experience..

 

Step 01: Create your content calendar

It doesn’t matter if it’s a bullet journal, notebook, or specialized Google calendar, you need something to be able to plan out your content and see it all at a glance. I use Google Calendar for this, which has worked out really well and makes it really easy to move things around.Β 

 

Step 02: Set aside the time to brainstorm

This brainstorming session may take ten minutes or sixty, it really depends. But you need to set aside the time to do this necessary content planning. It takes time away from writing, which is unfortunate, but in the grand scheme of things, it’s not that long at all. I like to set aside time toward the end of each month for the next coming month. My brainstorming sessions usually take about 15-20 minutes (with some variance).

 

Step 03: Time to brainstorm!

Get out your notebook or calendar and get ready to plan! I keep an ongoing Google Document with content ideas I get throughout the month. I separate by social platform (my blog and Instagram). I will incorporate these ideas into my next month of content.

The next thing I’ll do is a Google search. Something like “blog post ideas for writers.” You can exchange “writer” with “author” or even “reader” to get a variety of results. I will pick and choose ideas that I like and either add them to my content calendar or my document of ideas.Β 

The next way I get ideas is from other bloggers. In my opinion, there’s nothing wrong with using other bloggers’ ideas for your own website, as long as you give credit to that blogger. And find ways to take what others have done and add your own unique twist to it to make it your own.

There are four ways to get content ideas:

  • Your own you come up with and save in a special place (PLEASE ALWAYS WRITE DOWN YOUR IDEAS AS SOON AS YOU GET THEM)
  • Internet search results/lists of ideas people post
  • From other bloggers
  • You can even rewrite/refresh your old posts, add to them, etc.

 

If you don’t have enough to say about a topic for a blog post…

Just convert it into a shorter post for a social platform that works better on, like Instagram or Twitter. And do the same for your ideas that were originally for shorter captions that you felt could be extended into a blog post.Β 

 


I hope these steps will help you cultivate a happier blogging life! πŸ˜€

Some other posts you might like:

 

NEW BLOG SIGNATURE

 

What’s your favorite kind of blog post to write?


 

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18 Comments

  • Reply Kupsocreative36

    Curious: what’s step 2? XD Srry. Also, this is super helpful!!!

    June 25, 2020 at 10:34 am
    • Reply Jenna

      Oops, I just numbered the steps wrong…I fixed it now. πŸ™‚
      Thanks for reading!

      June 25, 2020 at 4:47 pm
  • Reply Sarah Rodecker

    These are awesome tips!! I started doing content planning ever since I created my bullet journal last year. It makes it easy to keep track of everything, plus I can also see ways where my blog posts might influence my Instagram posts and vice versa. It helps keep the different social medias distinct, yet still kind of seamless. If that makes any sense at all.

    I like your list of places to get inspiration for posts. Great ideas (although, I’ll admit I forget that Google exists sometimes and that I can use it for inspiration. LOL!). There’s also the recurring posts, such as wrap-ups and things like that. Those are helpful for planning as well and are often easy to put together as they’re kind of formulaic. I also like to keep a little wiggle room in my social media planning for things like tags, blog tours, and cover reveals in case they pop up last minute. That’s always nice because I feel like I have the flexibility to help people out with stuff without feeling like I’m passing by other good ideas.

    June 25, 2020 at 1:14 pm
    • Reply Jenna

      That’s so awesome, Sarah! Sounds like you’ve got this mastered pretty well! πŸ˜€

      June 25, 2020 at 6:19 pm
  • Reply Miranda

    This will be good in the future when I actually bother to properly organise my blog post ideas. *files it away* Thanks for sharing this!

    June 25, 2020 at 7:30 pm
    • Reply Jenna

      Glad you found it helpful, Miranda! Thanks for reading! <3

      June 25, 2020 at 7:48 pm
  • Reply Kassie

    Brainstorming sessions is exactly how I come up with my posts πŸ‘πŸ» And also somehow staying on top of my posts and keeping scheduled a few weeks in advance helps me, because I don’t feel pressured to come up with anything, idek 😝

    June 25, 2020 at 8:21 pm
    • Reply Jenna

      That’s great, Kassie! πŸ˜€

      June 26, 2020 at 11:58 am
  • Reply Nicole Dust

    Love this post, Jenna! I really need to plan out my content by month – usually I just wing it and hope it works. XD

    June 26, 2020 at 11:14 am
    • Reply Jenna

      So glad you found this helpful, Nicole! <3

      June 26, 2020 at 11:58 am
  • Reply Isabella

    This post was honestly so inspiring Jenna!! I’m definitely going to start a content journal, I’ve tried in the past but now I’m so motivated and ready. πŸ™‚
    https://accordingtoisabellakate.blogspot.com/
    -Izzy

    June 26, 2020 at 2:24 pm
    • Reply Jenna

      YAY, I’m so glad you found this helpful and inspiring, Isabella! πŸ˜€ <3

      June 26, 2020 at 6:35 pm
  • Reply C.E. Stone

    Great post! I have a problem writing too much, haha, so running out of stuff to say is NOT a struggle. πŸ˜‚ However, I like your idea of brainstorming sessions. I could definitely be more organized in that. Thanks for sharing. 😊

    June 26, 2020 at 5:20 pm
    • Reply Jenna

      That’s AWESOME that you have plenty of ideas! Thanks so much for reading! <3

      June 26, 2020 at 6:36 pm
      • Reply C.E. Stone

        Aww, thanks! And you’re welcome. You’re a great blogger. 😊

        June 28, 2020 at 1:23 am
        • Reply Jenna

          Aw, thank you! <333

          June 29, 2020 at 8:43 am
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